Overview
Aura is a fragrance company that creates scents that range from feminine to masculine. With this campaign, they would like to focus more on promoting scents that are gender neutral and catered towards a young adult audience. These young adults are the type to love skincare as well as navigating through their teenage and early adult life the best they can. Aura values youth and helping these young adults feel more confident with finding a scent that fits them.
Justifications
The main feeling I wanted to go for with this project was creating branding that is in the middle between luxury and commodity. The tone I went for was expressive, modern, and polished. The logo along with a lot of the type is thinner to express it’s modern side that many young adults tend to gravitate towards. I used paper scraps throughout the designs to go for a more extroverted style to help bring the target audience in because it helps it feel a little less high end while still coming across as a company that is refined.
Packaging
Instagram Post
Instagram Stories
Environmental Posters
Fall Collection Brochure
Sample Packets
Promotional Box
