Overview
Summit Law is an established law firm based in Seattle, Washington that specializes in all areas of legal practice. They value representing their clients to the best of their abilities with promising results while being friendly and inviting outside of the courtroom so they feel like they are truly being heard and not just listened to. For this campaign, they wanted a full rebrand including a logo, website, and various aspects of their brand.
Justifications
The tone of this project is to remain professional yet sociable, hospitable and welcoming. By creating a brand that is client focused and less intimidating as some law firms are, clients are more likely to feel appreciated and taken care of. For Summit Law, the main thing I wanted to bring in was making the branding feel more modern and keep the typical law firm vibe. I created a more minimalistic atmosphere that will draw in clients with the simplicity and friendly feel of the company without subduing the professional side. I did this by keeping the colors to a minimum and using the bright orange to bring out the welcoming feeling and typefaces that have a modern tone to them.
Website
Building
Environmental Signs
Brochure
Business Cards
Letterhead
Pens
